The Branding and Packaging Behind MKL Lavender Simple Syrup


The Branding and Packaging Behind MKL Lavender Simple Syrup

In late May, our much-anticipated lavender simple syrup made its debut! After much anticipation, this product finally hit the market, marking a significant milestone for us. Years of meticulous research and testing culminated in the creation of a formula that is sweet, delicate, and perfectly floral. While we’re confident in the syrup’s taste, we want to shine a light on our branding and packaging. As the syrup garners well-deserved praise, we believe it’s only fitting to share the spotlight with the craftsmanship that went into its presentation. In this post, we’ll uncover the process behind our packaging and why it’s unlike any other lavender syrup on the market! Follow along below to learn more.

Lavender Simple Syrup: A Technical Unboxing

When you first unbox your lavender simple syrup from MKL you’ll first notice the sleek glass bottle. Our decision to package MKL Lavender’s new lavender simple syrup in glass rather than plastic reflects our beliefs toward sustainability and quality. Beyond the aesthetics, glass offers a range of benefits that plastic simply cannot compete with. This is particularly true when it comes to preserving the flavour and integrity of the syrup. Given that glass is impermeable, the syrup won’t absorb flavours or odours from its environment. As such, you can rest assured that each pour of syrup will be as fresh and flavourful as the first. 

Moreover, our glass syrup bottles are 100% recyclable, offering a sustainable option for those seeking to reduce their environmental footprint. Unlike plastic bottles, which can take hundreds of years to decompose, glass can be recycled without any loss in quality. Additionally, for those who prefer to repurpose rather than recycle, our glass bottles are perfect for storing liquids. This makes it easy for you to enjoy or store your favourite beverages while minimizing waste. We encourage the reuse of our bottles, as glass is a durable material that shouldn’t be treated as single-use! Choosing our glass bottles not only ensures the freshness and quality of your syrup but also contributes to a cleaner, greener planet.

In light of recent news about microplastics, it’s evident that reducing our use of plastic bottles is more important than ever. Plastic pollution poses significant risks to the environment and our health—especially, as it decomposes into microplastics which are known to contaminate our soil and water. Unlike plastic, glass is a safer and more environmentally friendly option for packaging, making it a better choice for both consumers and the planet. 

Labels From The Land Down Under

buy lavender syrupBeyond our glass bottles, it’s our labels that truly shine in our packaging. We chose labels made entirely of paper sourced from Australia. As you unwrap your bottle of lavender simple syrup, you’ll notice that the front label is crafted from high-quality leather-textured paper. This choice of material adds a touch of luxury to complement our farm-made product. We carefully designed the artwork on the label to match the delicate flavour profile of our syrup. 

One standout feature on the front label is the matte rose gold foil stamping. This detail holds particular significance for us as it flawlessly matches the syrup inside the bottle, creating an enticing see-through effect.

Moving to the back label, we kept it simple with white paper stock material. This was done to ensure that all nutritional information is easily legible. The colour and feel match the front label, but with a little more simplicity to ensure clarity in the printed information. From the product’s ingredients list to its suggested uses, everything is communicated clearly and elegantly!

A final touch that we added was to include a tamper topper. The tamper topper is the sticker paper that’s applied over the lid of the bottle to ensure freshness and safety. This way, you know that when your product arrives, you are the first to open it! Our tamper topper is made from the same paper stock as the back label and features our MKL lion. Simply twist the cap to remove the tamper topper off of the bottle. 

Place Your Order With Us Today – Stock is Moving Fast!

Stay tuned to our website and socials for more information about the other lavender syrup that we are working on! In the meantime, order our first-ever lavender simple syrup today!

For the latest farm happenings, follow us on social media and keep checking our website so that you get notified as soon as a new product has been released! As always, if you have any questions about our lavender simple syrup, feel free to contact us. Or, if you have any inquiries about Lavender Jack’s, don’t hesitate to reach out.